Logo Spat Pits Apple vs Big Apple

The Big Apple has a new logo, and Apple says: Drop dead. At issue is the emblem for New York City's GreeNYC campaign, which has started to appear around the city on bus shelters, hybrid gasoline-electric taxicabs and even Whole Foods shopping bags. The GreeNYC logo shows a stylized apple with a stalk and a leaf. It bears a resemblance to Apple's famous logo -- a resemblance Apple says infringes on its trademark. The city has applied for a trademark on the logo, but Apple has filed a formal...Full Story
Commenting on this article is closed.