Feel Powerless? Buy Something

Want to know why you just bought that gadget that you really can't afford? Because you were feeling like a wimp. A new study out of Northwestern University in Evanston, Ill., shows that the more often we feel powerless, the more likely we are to spend ourselves into the poor house. The study, published in the current edition of the Journal of Consumer Research, contends that when the boss puts you down, you feel so robbed of power that you're more likely to go out and buy yourself some status...Full Story
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