Forget about those nasty, negative political ads. Think "cool" instead.
New research suggests our understanding of the state of "coolness" can be a powerful force, urging us to emulate others we regard as cool. Remember James Dean as the distant, mysterious, devil-may-care Jett Rink in the movie "Giant"? He was really cool, with his rebellious, smoldering outsider image. But that was then, this is now.
Today, it's Justin Bieber, the nice guy next door. Never mind the dark shades of...Full Story