Facebook Denies 'Smear' Campaign Against Google

Share
Copy

Facebook vs. Google: 'Whisper Campaigns' Are Risky Tactic, Expert Says

It also makes it difficult to trust the company if they show a willingness to "engage in cowardly behavior in battle," he said. While some of the criticisms against Google might be valid, he said this latest incident means that the story becomes Facebook's folly -- not alleged privacy violations by Google.

Irving Schenkler, a professor at New York University's Stern School of Business, said that because so-called "smear" or "whisper" campaigns can easily backfire, they can be very chancy for companies.

"It's not a strategy, it's a tactic," he said. "It can really come back to bite a company in a very severe way."

While companies may frequently hire public relations firms to encourage reporters to write stories favorable their cause (and negative to the competition's), Schenkler said, "The innuendo is what characterizes the whisper."

Negative campaigns have tarnished the reputations of the companies connected to them in the past, he said, but it's possible that Facebook will emerge largely unsullied.

"It depends on who you are, what your value proposition is and how you're trying to position yourself and who's likely to hear this," he said. "In terms of who's using Facebook, I'm not sure it's going to be a big matter at all."

Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...
See It, Share It
PHOTO: The fake baby a man was carrying as he and another woman tried to sneak into the mother and baby unit at Mercy Medical Center in Merced, Calif., hospital officials said.
Dignity Health Security/Mercy Medical Center Merced
PHOTO:
dpa, Jens Wolf/AP Photo
PHOTO: U.S. Customs and Border Protection officers at the George Bush Intercontinental Airport in Houston stopped a would be smuggler from bringing nearly 7 ounces of cocaine into the country in tamales, Aug. 22, 2014.
U.S. Customs and Border Protection
PHOTO: Giant panda Bao Bao celebrates her first birthday at the Smithsonians National Zoo, Aug. 23, 2014.
David Galen, Smithsonians National Zoo