Google Ad Delivery Can Show 'Racial Bias,' Says Harvard Study

A Google search for a "racially associated name" is more likely to trigger advertisements suggesting the person has a criminal background, according to a study by a Harvard professor. Latanya Sweeney, a professor of government and technology at Harvard University and a specialist in online privacy, found that queries for a "black identifying" name were more likely to trigger an advertisement suggesting an arrest record than names traditionally given to white babies. The study involved searches...Full Story
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