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Google Glass Struts Its Stuff in 12-Page Vogue Spread
Models wear Google's digital glasses in the September issue of Vogue Magazine.
Aug. 17, 2013 — -- Some have called Google Glass the next Bluetooth headset while others have said it is as about as cool as the Segway. Yes, Google's connected glasses have been equated with some of the geekiest products around. And this photo of a middle-aged man wearing them in the shower surely didn't help boost the sex-appeal of the wearable gadget.
But this month Glass will pop up in the most stylish of places -- Vogue Magazine. The September issue of the glossy fashion magazine will dedicate 12 sleek pages to the high-tech spectacles. Titled "The Final Frontier" the magazine showcases "a futuristic vision of fashion," that is "brave and bold." Google confirmed to ABC News that the spread was an editorial driven feature, and not an advertisement.
On the first two pages, model Raquel Zimmermann wears a pair of the charcoal -colored $1,500 glasses. And they happen to be the cheapest thing she is wearing. Her Oscar de la Renta teal cascara coat is listed at $4,490 in the magazine and the Gucci turtleneck underneath that at $2,300. The glasses, of course, match the navy and blue shaded outfit, though Google said no special colors or models were made for the fashion feature.
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For those unfamiliar with the technology, Google Glass places a small screen and camera right above one's right eye. When connected to WiFi or a smartphone, the glasses can be used to share photos, search the web and get directions. Google hasn't yet released the glasses to the general public, but has been testing them with a range of people in its Explorer program.
But even before Glass started to make its way into the hands of the disabled, early-adopters and Newt Gingrich, it was catching eyes in the fashion world. At last year's New York Fashion week in September, models at the Diane von Furstenberg event walked the catwalk with the glasses on.
Whether Glass will break through the geek walls in ways the Bluetooth headset never did, remains to be seen, but landing in the September issue of Vogue sure does boost the digital accessory's visibility in the fashion world.
"The September issue is the blockbuster month," Vogue's Editor in Chief Anna Wintour, said in a video on Vogue.com about the newest issue. "We want the September issue to be a place where our readers can dream and escape."
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