A young man is studying for his college final exams when he looks up and notices an attractive woman across the room. He watches her for a minute, contemplates the risks of flirting with a stranger, decides against it, and gets back to studying.
End of story.
At least that would have been the end had he spotted her months ago, before the anonymous flirting website LikeALittle.com was created.
But now the young man has the option of posting a short blurb about the woman he's admiring in hopes that she sees it -- and responds.
Here are some examples from the site:
At Architecture Library: Female, Brunette. You have a pink laptop, dark alluring eyes, grey sweatshirt …Let's go cuddle.
At UT: Female, Blonde. We worked together over the summer. I thought you were really cute but I never got the words to tell you. I wish I had and had asked you out!
At I am A [site unidentified]: Female, Brunette. has anyone taken the geog 202 final? Guava says: I'm in that class too! the final is at 3:30 right?
At Jester [dormitory]: Male, Brunette: What time does the Wendy's close?
Those are merely four posts among thousands that students across the country are making about their peers on LikeALittle.com.
This week Texas A&M University ranks #1 in Like A Little activity, with a new post about every 20 minutes. Last week, when finals were in full swing, the University of Texas at Austin was ranked #1, with a new post almost every minute. Queens University (Canada), Central Michigan University and Boston University rank right below the Texas schools for having the most frequent posts.
The site was co-founded by Evan Reas, a 2009 Stanford graduate. Reas told ABCNews.com that he "wanted to make a way to let people connect and just see what happens."
He said that while people have the chance to speak to a stranger every day, they are often too shy. "Say you always go to a certain café, and you see the same people over and over and you don't feel comfortable going up to them," he said.
That's where Like A Little comes in. The site was created with a simple goal: facilitate a conversation between strangers. Reas recalled that he was talking with some friends about ways to help people communicate that would be as simple as Twitter. Within a day, the new site had been created and was up.
Now more than 200 college campuses across the U.S. – and a few in Canada and Hong Kong -- have their very own Like A Little communities, monitored by Reas and on-campus site administrators. All the communities are open to the public. No log-ins, usernames or registrations are necessary.
Students from the University of Texas at Austin go to www.LikeALittle.com/utexas to view posts made on their campus. Once you've chosen your campus, you fill out the sex, hair color and location of the person you're posting about, a short message and "boom!" says the site. It's posted.
The participants in each thread are assigned a random fruit as their name so that posts stay anonymous. Reas said fruits were chosen in efforts to keep the site upbeat and friendly. Mean and degrading posts are strictly prohibited. The site filters a list of more than 30 negative words, so if someone tries to make a post with a flagged word, the post will be rejected.
But does the site serve its purpose? Are people really connecting because of it?
Most college women find it cute, while the guys seem to think it's hilarious.