David Paul Morris/Bloomberg via Getty Images
  • Apple Announces New iPhones

    The new Apple iPhone 5s starts at $199.00. Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus, Sept. 10, 2013 in Cupertino, Calif.
    Justin Sullivan/Getty Images
  • Apple Announces New iPhone

    Members of the media and attendees wait in line prior to an Apple Inc. product announcement in Cupertino, Calif., Sept. 10, 2013. Apple Inc.'s introduction of new iPhones is a chance for the company to turn the page on a dour year that included no big new gadgets, a falling stock and stepped-up competition.
    David Paul Morris/Bloomberg via Getty Images
  • Apple Announces New iPhone

    Apple's Tim Cook walks out on stage to introduce new products, Sept. 10, 2013 in Cupertino, Calif.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    ABC reporter Joanna Stern said there was, "Big applause for the iTunes festival," when it was introduced.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    The new iphone control center can be accessed from any screen by swiping from the bottom of the screen. It has easy access to settings, like WiFi, reports ABC's Joanna Stern. The Safari for iOS 7 has new tab layout and new animations.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    The new camera app has built-in filters.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    The new camera has photo organization tools too. You can group by year or by location.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    The music app is new, too. iTunes Radio comes along with iOS 7.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    Apple is introducing two new iPhones. The 5c is offerred in a variety of colors.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    There is steel reinforced structure, multiband antenna, and 4-inch Retina display.
    Joanna Stern/ABC
  • Apple Announces New iPhone

    Apple said the new iPhone 5s is a huge leap in performance.
    Joanna Stern/ABC
  • Apple Announces New iPhones

    Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus, Sept. 10, 2013 in Cupertino, Calif. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip.
    Justin Sullivan/Getty Images
  • Apple Announces New iPhones

    The new iPhone 5S has a new M7 sensor that can monitor data and if you are running, walking, or driving.
    Joanna Stern/ABC
  • Apple Announces New iPhones

    Apple said the iPhone 5S battery life is equal or greater than the iPhone 5.
    Joanna Stern/ABC
  • Apple Announces New iPhones

    The camera on the iPhone 5S has enhanced auto functions in the software, including better white balance, autofocus, and two LED flashes.
    Joanna Stern/ABC
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