Samsung, Panasonic Go 3-D, Will Consumers Join Them?

"They are starting to trickle into the stores already," she said. For the past couple of weeks, customers have been able to purchase the Samsung 3-D TVs online and, as of March 21, they'll be in stores nationwide.

Who Wants 3-D Bragging Rights?

To help educate consumers about 3-D TVs, Sears plans to set up 3-D experiences in stores in the next couple of weeks, she said.

"I think that just like when we converted to HD, there will definitely be an interest from customers wanting to come in and see what it's like," she said.

But some analysts say that consumer curiosity may not translate into consumption for a while.

"The reality is, at this point, if you purchase you're doing so preemptively," said Scott Steinberg, CEO of media consulting and analysis firm TechSavvy Global. "We don't have 3-D content in any sizeable chunk that would justify anywhere near the expense it would cost early adopters just for the bragging rights to be able to say 'Hey, I've got one of the first 3-D TVs.'"

At this point, he said, the newest 3-D TVs are meant to seed the marketplace and get people buzzing.

"This is more of a conversation started than it is a practical household item," he said. "It's too early to decide 3-D's fate."

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