For Gizmodo's Brown, Spotify is a response to the change in existing listening habits and the move into streaming music services will be a natural progression to U.S. consumers who find themselves increasingly online.
"One hundred twenty bucks a year, you never have to buy an album again," says Brown. That amount would buy approximately 93 songs on iTunes. But to an American consumer, this price may still be expensive when many piracy options exist. In a 2006 survey conducted by the Associated Press and Rolling Stone, 19 percent of American adult music listeners felt the then 99 cents per digital download of a song (now $1.29) was too expensive while 52 percent felt it was fair. How will they feel about a $4.99-$9.99 per month subscription plan? Ultimately, the success of Spotify in the U.S. will depend on the American consumers and whether they believe the price is right.
"Americans have had a bad history with free, on-demand services. From Spiralfrog to MySpace Music, these services have been disappointing and have truly lived up to the adage 'you get what you pay for,'" affirms Peoples. "Spotify is the first free, on-demand service that is truly a great service."
Spotify's three service options are: Premium (unlimited web streaming with no advertisements; $4.99/mo), unlimited (Premium with mobile access and offline mode for playlists;$9.99) and free (ad-supported, free streaming on the web). For now, those who want a free service option need an invitation, which they can request by entering their email address on Spotify's website.