"The companies have made hundreds of deals in the new-media arena over the past year, which proves that they do have viable business models," Bowman said. "We don't need a study. We need a fair share for writers of the revenue our work generates."
Requests for a statement from the Alliance of Motion Picture and Television Producers received no response. But some producers are rushing projects through development before next summer's potential big freeze.
According to Heath, 2929 is rapidly prepping several films.
"We are basically trying to get as many films in before this supposed strike, which we all pray will get resolved in a timely manner," she said. "Otherwise we're not quite sure what we'll be doing at work every day."
But J.C. Spink, co-founder of powerful management and production firm Benderspink, said his company isn't looking to rush into anything.
"I think the strike has a good chance of happening," Spink said. "But ... the business is full of timing issues, and the strike is just another timing issue."
In recent days, buzz over the rumored lockout grew in volume as the stockpile of rushed projects means the producers and studios will have enough product to keep them fed while the writers, actors and directors starve.
Dinah Perez, a Hollywood entertainment lawyer and veteran negotiator, said such a lockout would be a bad long-term move for producers.
"The guilds and their members only want fair treatment and compensation," Perez said. "Producers should take this into consideration before exerting their power to shut out the guilds. (A lock-out) will only serve to breed contempt rather than to nurture the creativity on which this industry depends."