Full-length shows, even movies, growing on cellular

Current listings: The first of two Verizon video offerings, V Cast Mobile TV (available on select mobile phones in more than 50 markets nationwide) has eight channels from major networks that include some simulcast programming of live events, news and sports, plus simulcasts and reshowings of new full TV episodes. Among them are CSI: NY and Late Show With David Letterman (CBS), Bones and Prison Break (Fox), 30 Rock (NBC), Millionaire Matchmaker (Bravo), The Hills and Real World (MTV), and Dora the Explorer (Nickelodeon).

In addition to those channels from MediaFlo (theservice that AT&T adds next month), Verizon has two others, MTV Tr3s and an ESPN Radio channel.

Verizon's other TV service, V Cast Video On Demand, has full episodes (downloadable in chapters) of 30 Rock and The Office (NBC), Battlestar Galactica (Sci Fi), CSI and soaps such as Guiding Light and Bold and the Beautiful (CBS), The Paper (MTV) and Top Chef (Bravo). Also available: clips from TV shows such as Bones (Fox), Lost (ABC), Big Brother, CSI: Miami (CBS), Saturday Night Live (NBC) and Deadliest Catch (Discovery); and "minisodes" from classic TV shows. Other networks with clips include E!, Oxygen, Spike and an Election '08 channel.

Cost: V Cast Mobile TV's monthly cost is $15. V Cast VOD customers can watch all the videos they want for $15 monthly or $3 a day.

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