Voters' Cells Haven't Seen The Last of Obama

Will Texting Help Win the White House?

Just how effective the use of text messaging is to a campaign will not be known until after November, according to analysts, who said that research, to determine whether those who receive text messages from a particular candidate are more likely to vote for him, is in progress.

Even so, Neil Strother, an analyst who covers mobile marketing and media for Jupiter Research, said that studies into the success of text messages that market consumer goods directly to people's cell phones, show that people respond positively if they are messaged about something that's important to them.

"People do respond to text messages if it's something they care about and is relevant -- and this could go for products and candidates," said Strother.

"But the difference between [a text making someone go out and] buy a Subway sandwich, and eventually voting for a candidate, is big," said Strother. "We'll have to wait and see on the political side how [text messaging] pans out."

Text Message Campaign Strategy

Strother, who is still waiting for his text message from the Obama campaign more than three days later, says making sure the technology is up to snuff is important for a campaign eager to identify itself as tech savvy.

"I was disappointed," said Strother of his missing message. "Here was a chance for a campaign to look impressive in the high tech world, and they failed, for whatever reason."

But the opportunities to reach people through future texts -- provided they're done right -- are undeniably huge.

Shapiro said the campaign already has a system in place that allows it to text message people only in a certain area to inform them of an event or issue relevant to their specific location.

"[The campaign] can capitalize from here on out," said Strother. "Texting is a way to rally the troops and stay connected."

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