Web-based Strike.tv tries to stand out in crowded field

That's the elusive dream of all entertainment portals, none of which has created enough critical mass to emerge as consistent audience draws. Will Ferrell's funnyordie.com has had its well-trafficked moments, but the number of amateur videos on the site means that finding more polished gems, such as Ron Howard's pre-election get-out-the-vote video, is an infrequent occurrence.

Strike.tv founder Hyoguchi says the plan is to hook viewers with the short, episodic fare, which may draw companies willing pay for either product integration deals or outright series sponsorships.

"Obviously, we'll have to see if we can make money," Hyoguchi says. "But there is a great sense of collective optimism. We feel like we're answering the question I had on that day in the picket line. 'What would it be like if artists in this town had total creative freedom?' "

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