SXSW: Company Turns Homeless into Wi-Fi Hotspots in Texas

South by Southwest, the festival being held in Austin this week, has been chock full of interesting panels, lots of geeks on their phones, and marketing stunts. But the most daring marketing attempt -- and possibly the biggest backfire -- has come from the New York-based advertising agency Bartle, Bogle and Hegarty (BBH). The company turned homeless people on the streets of Austin into wireless hotspots. Knowing there would be high demand for free Internet at the event, the agency outfitted...Full Story
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