Talking Newspapers Startle Readers in India

From tech savvy India, another first: "talking newspapers." The Times of India and The Hindu, two of the largest circulated papers in the world, released a special advertisement in their daily papers Tuesday, launching Volkswagen's new sedan, the Vento. When readers opened the paper to the back page, a light-sensitive, voice activated chip began reading out why you buy their new automobile. The "talking" advertisement — an audio rendering of the print commercial similar to a radio ad —was...Full Story
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