Are Italian Wine or Swiss Chocolate Really Better? A Revealing Taste Test

Can Chinese chocolate taste better than those incredibly delicious morsels from Switzerland, the center of the chocolate universe? Can cheap wine from India taste better than that pricy stuff from California's Napa Valley? That depends on what you know, and when you learned it, according to a new study that also shows, once again, just how easy it is to fool the human brain. Marketing researcher Keith Wilcox and colleagues at Babson College in Wellesley, Mass., conducted a series of...Full Story
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