Taylor Swift Set to Have Her Own Mobile Game

The makers of "Kim Kardashian Hollywood" are teaming up with Swift.

ByABC News
February 4, 2016, 2:18 PM

— -- Taylor Swift fans have just had their wildest dreams come true: The pop star will be starring in her own mobile game, according to an announcement from Glu, the team behind the wildly popular "Kim Kardashian Hollywood."

"Swift will work exclusively with Glu as part of a multi-year partnership to develop and create a new, one-of-a-kind digital gaming experience," a statement from the company said. "Currently slated for global release in late 2016, Glu will provide additional details regarding the game’s development and Taylor Swift’s involvement at a later date."

Glu CEO Niccolo de Masi said Swift's fans can expect to experience "never before seen gameplay elements that utilize Taylor’s unique creativity."

"We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience," he said in a statement. "Accordingly, we will spend the required development time to ensure this innovation is achieved."

The choose-your-own adventure Kim Kardashian Hollywood game has generated more than $127 million since its debut in 2014, according to The Guardian. While the game is free, it includes numerous in-app purchases to entice players and drive revenue from the game.

Swift, a multiple Grammy award winner, has more than 70 million followers on Twitter and has amassed than 74 million likes on her Facebook page -- giving Glu the potential to reach an even larger audience than it has with its current big hit.

In order to be successful, though, Doug Creutz, a senior media, entertainment and gaming analyst at Cowen and Company said the game needs to "capture for people what they imagine it would be like to be Taylor Swift."

"If you're going to have success with a pop star, Taylor Swift is your best shot," he said.

Last month, Glu announced it had signed on celebrity chef Gordon Ramsay as a partner to develop a game. Glu launched "Katy Perry Pop" last December, however the game based on the pop star hasn't climbed the app store charts the way many people had expected.

Shares of GLUU surged more than 28 percent today following the news, with the stock hitting a high of $2.65 per share.