In real life, Matt Eldridge was a deal closer. But over email, he couldn't catch a break.
As a franchise salesman, potential buyers liked his pitch in face-to-face conversation, but he said they seemed put off by whatever he put in writing.
"They felt like they were getting pushed or I was aggressive. I didn't realize I was coming off that way," he said. "It was one email that was throwing the deal off."
So he did what any entrepreneurial-minded salesman would do: he turned his problem into...Full Story