Transcript for Amazon's Take Down of the iPad Air
This is the magical do you find time to act -- Retina Display move. And this is the new Kindle fire with an HDX display it has nearly a million more pixels than the iPad there. This new -- and -- astonishingly light. The new Kindle fire is actually 20% lighter yes but the -- is only for 99. The -- only 379. The new Kindle fire atx sharper lighter for less.
This transcript has been automatically generated and may not be 100% accurate.