Hi, I'm a PC: How Microsoft Is Setting Itself Apart With Windows 8

"Hi, I'm a Mac. Hi, I'm a PC." The ads haven't run in years, but the image might be more significant than ever. Microsoft, which has become an also-ran in the mobile phone and tablet race, stands as the nerdy and frumpy guy in the suit. The Windows operating system he represents has become, well, boring--associated with work, and stuck in the past. Apple, on the other hand, stands on the right: cool, hip and cocky. Its iPhone and iPad have become the most popular mobile devices in the world,...Full Story