The World's 10 Most Addictive Sounds

A thick, grilled hamburger, an inviting stretch of a white-sand beach, a nearly naked man or woman. Advertisers make their millions by using such things to tease our sense of sight, but new research suggests that they should pay more attention to our sense of sound. Neuromarketer and best-selling author Martin Lindstrom, who uses the tools of neuroscience to help businesses better understand their customers, recently partnered with music and sound design firm Elias Arts to identify the "most...Full Story
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