Emirates Sets New Standard for Airlines, But Will Its Master Plan Fly?

A billboard on an Oakland city bus touts complimentary chauffer-driven limousine service for first- and business-class passengers flying to Dubai and beyond on Emirates Airlines. Although it might seem an unlikely place to plug an airline based 8,000 miles away, this is part of a much larger advertising campaign for a new nonstop flight linking this rapidly growing Middle East city with San Francisco, Emirates' fifth gateway in North America. Before the ads, few locals had likely heard of...Full Story
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