(ABCNEWS.com)
For years, airlines worldwide have boasted the sex appeal of crew members in order to achieve a goal.
For instance, European airline Ryanair's controversial annual charity calendar, featuring scantily-clad women, has been raising money the past couple years for Dublin's Simon Community, an organization working with the homeless.
Air New Zealand is part of an airline industry which is now "in survival mode," says Giovanni Bisignani, Director General and CEO of the International Air Transport Association. IATA reported that international passenger demand among Asia Pacific carriers fell 14.3 percent last quarter.
According to IATA, the airline industry's 2008 net loss was $10.4 billion. The association is forecasting $9 billion in industry losses for this year.
Air New Zealand's campaign, created by their ad agency ".99," has certainly made a splash already and will definitely have passengers giving a "second look" at onboard safety.
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