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"The chocolate business is very seasonal. Christmas is by far the largest season for boxed chocolates, but Valentine's has always been a very significant part of our business," Ganong said. "In recent years it's not as large as it once was."

A slew of other gift choices and people's increased emphasis have led to a decline in such chocolate sales more recently, she said.

But today visitors to this tiny Canadian town can still get a firsthand look at the world of chocolates.

Ganong moved out of its original 1800s home into a modern candy-making facility in 1990. But the town and Ganong co-created a chocolate museum along with a retail store in St. Stephen. Visitors can learn not just about the history of chocolate but also get a glimpse of the handmade candy-making process.

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Though Hershey is still much more recognizable to American chocolate lovers, this is home of the sweet stuff north of the border. In fact, the town of St. Stephen was officially registered in 2000 as "Canada's Chocolate Town."

And if you need further proof, each August St. Stephen hosts Chocolate Fest, a festival that includes a chocolate-themed brunch, a treasure hunt, a children's petting zoo, a chocolate pudding eating contest and, of course, the festival's mascot: "The Great Chocolate Mousse."

So why do people love chocolate so much?

"It's that indulgence," Ganong said. "It's that special treat for you."

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And for those still worried about their health, Ganong offers a bit of advice: "There are people in my family that used to eat up to 2 pounds of chocolate a day, and they lived until their 80s and 90s. So it can't be that bad for you."
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