British Airways' Know Me Program: Creepy or Good Business?

In an airline industry first, British Airways' Know Me program uses Google images to ID its best customers even before they set foot in the airport. The airline has equipped its customer service agents and senior cabin crew with iPads so they can easily tap into and share information about customers, including their preferences, flight history and yes, photos. While British Airways says the program, which launched earlier this month, helps "put a face to the name," it's got some people asking...Full Story
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