Exposing Airline Safety's Bottom Line

Air New Zealand isn't scared of being too cheeky -- literally. "It pays to fly with people who have it all out there… so to speak," says the airline's Web site, proving with their new campaign that perhaps the bare essentials are the best way to go. Air New Zealand's au naturel "Nothing to Hide" campaign features the airline's employees in uniforms painted head-to-toe in body paint. "The body painting alone took around three hours per person," said Jules Lloyd, marketing manager of Air New... Full Story