Deutsche Bank Gambles on Vegas' Newest Hotel and Casino

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"We wanted to bring the spirit of Spain, so many of these things that you see are from the Spanish designers, the Spanish artists -- the wall, the paintings, the chairs. So here is like the Spain of today, but also the Spain of yesterday," said Andres.

The scent of Andres' one-of-a-kind paella fire pit wafts next door, where instead of another chain boutique, world-known DJ Vice caters to a subculture that craves custom Nikes with his store, CSVR, in the hotel.

"These people wait and wait for days for these shoes," said DJ Vice.

A household name in the club scene, DJ Vice also has signed on to keep the party pumping at The Cosmopolitan, a job obviously not for amateurs.

And then there are the high-roller rooms, each with a balcony overlooking the glitz of the Vegas strip, including the Bellagio's fountains. These terrace rooms are another one-of-a-kind experience, but the view also shows what Unwin and his team are up against.

"I'm not in this for an altruistic purpose, you know. We're in a business to make money. But I want people to feel like it's a fair exchange," said Unwin. "So when I walk on the plane, I'm gonna be able to tell the guy who stayed at the Cosmopolitan because while he's tired and he's leaning back, he's got a smile on his face. And that's the whole thing about a feeling worth returning to."

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