Ouch, American Airlines! Yes, the carrier filed for bankruptcy last week, joining its legacy carrier compatriots in Chapter 11-ville, which is one of our top 10 travel stories of the year, but American (and other airlines) also had a role in the year's worst "PR disasters."
Let's get to it.
1. Passenger PR Disasters
So many examples, so little time. We begin with Jack the Cat. The feline escaped his carrier in the American Airlines baggage area at JFK in New York, then eluded his captors for two months before crashing through a ceiling (to the great surprise of the airport employees below).
Sadly, Jack ultimately didn't make it, and boy, did American hear about it, thanks to Jack the Cat's Facebook fans and his legion of Twitter followers.
Honorable mention goes to Southwest for enraging more tweeting celebrities than any other carrier, like "L-Word" actress Leisha Hailey. No, the woman wasn't kicked off her Southwest flight for the brief kiss she and a female friend shared; she was kicked off for the angry argument that followed a flight attendant allegedly telling her, "this is a family airline." Them's fightin' words for some, Southwest.
And let's not forget the TSA officer who found a, um, well, what they used to call a "marital aid" in a woman's suitcase, then left a touching note of encouragement advising, "Get your freak on girl." That officer is now getting his own freak on in the unemployment line.
2. American Airlines Bankruptcy
Okay, these things happen. In fact, after 9/11, most of the legacy carriers filed for bankruptcy with the exception of American. Some say the move is well overdue, but you can't help but feel sorry for all those AA employees who may end up forfeiting pay and/or benefits to help the airline "streamline" itself. I suspect the unusually high number of American pilot retirements this fall was a case of getting out while the getting was good.
3. Banner Year for Airfare Hikes
Hang on, there is some good news: The record breaking number of tries by the airlines to raise ticket prices this year -- 21 attempts compared to just three in 2010 -- could actually be a sign that the economy is reviving. Okay, so maybe that doesn't make you feel better. Still, only nine of the 21 hikes actually stuck. But watch for more in 2012.
4. Airport Security Anger Ebbs
It was just a year ago that angry passengers declared a "National Opt Out" day for body scanners on one of the busiest travel days of the year. However, thanks to improvements like new rules for travelers 12 and under (fewer pat-downs, no shoe removal), quicker security lines in the PreCheck program and new software that eliminates any suggestion of "naked photos," things have cooled off considerably.
However, now that the European Union has banned X-ray body scan machines due to health concerns, I expect we'll hear more voices raised against these machines in the U.S. where they are still in use in more than 200 airports.
5. Transportation Department Continues to Kick A%@#
Activist DOT Secretary Ray LaHood doesn't fool around. So far this year, he's fined Spirit Airlines ($50K), American Eagle ($900K) and Colgan Air ($2 million) for alleged offenses ranging from deceptive advertising to long tarmac delays and lack of proper training. Note that in all cases, the fines can be appealed and in fact, Spirit's fine will be cut in half if the discount carrier follows proper fee transparency rules for a year.
Still, it's nice to know someone's looking out for us.