Recruiting Priests With Slick Movie Ad

Responding to a decline in interest in the priesthood, the Roman Catholic Archdiocese of New York has launched a campaign to find recruits in the most unlikely of places — the movie house. In a slick, 60-second movie trailer, the church proclaims "The World Needs Heroes," accompanied by dramatic music and an array of images: the Statue of Liberty against an American flag, a funeral procession of firefighters and the battlefield. "We are trying to break through the misconceptions of what it is...Full Story
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