Salzhauer has expanded his plans since The Groggers recorded the music video. He is now holding a contest in which people can make their own music videos for the song. The video creator who receives the most views on YouTube will receive a free rhinoplasty.
The video and contest are an attempt to connect with a younger audience using social media. Although Salzhauer said he recognizes that this campaign might be controversial or seen as encouraging young people to get plastic surgery, he doesn't see it that way.
"This is how people connect nowadays, through social media, and it's a little bit cutting-edge," he said. "It can start a discussion on something that is common but still a little bit stigmatized."
This is the second time Salzhauer has given away plastic surgery. In 2008, he gave away a "mommy makeover" to promote his book "My Beautiful Mommy," which explains plastic surgery to children.
Salzhauer noted that most of his clients are between 15 and 30, which is no different from when he was young, and girls in his class received rhinoplasties as bat mitzvah gifts, he said.
But Roth of the American Society of Plastic Surgeons said plastic surgeons must be sensitive to the realities of cosmetic surgery, particularly in teenagers.
"This is something elective and needs to be contemplated very carefully by teenagers and their families," Roth said. "There are usually all sort of issues that a normal teenager goes through, regardless of how they appear to the outside world."
Because of the uniqueness of teens seeking plastic surgery, the American Society of Plastic Surgeons issued a briefing paper on the appropriateness of plastic surgery in teens. "Teens tend to have plastic surgery to fit in with peers, to look similar. Adults tend to have plastic surgery to stand out from others," it states.
Board certified plastic surgeons are to evaluate psychological implications in a potential patient before they ever go under the knife.
"A discussion with the patient and family is important to ascertain whether motivation for consultation might be mitigated with something other than surgery," Roth said. "Surgery is not the first step you take when you're not happy with your appearance."