"What we do is take industry base paint, a type of ballistic paint, and it took us a year to formulate how pork product that goes into it is still viable," Hill said. "The paint still has to function and stick to metal, but also be haraam or unclean."
He said that since they launched their website quietly two or three months ago, the Hills have been inundated with orders for their custom cartridges, which retail for about $20 for a box of cartridges. The reaction to their product has been almost universally positive.
"We've only got one voicemail that was negative and that was from somewhere overseas," he said. "We are getting steamrolled by orders."
However, Hooper, speaking from CAIR's headquarters in Washington, D.C., did not react positively.
"They're taking their own stereotypes and making it into their own idiocy, and unfortunately there are a lot of idiots to buy into this stuff," he said.