"Finding grandmas is the easy part. We're getting people all over the country. We get applicants nonstop," he said. "There are so many older women who want to work and can't find work. … I have women in their 80s calling. … There's no age discrimination."
Currently, with 30 regular customers, the company can rent grandmothers for long- or short-term, either to live in or live out. Pliss said the pay varies, but a full-time rent-a-grandmother can make $500 a week; the base salary is around $13 per hour, depending on the job.
The company's website, which promotes the tagline "You can trust our Grandmas," also maintains a Twitter account full of grandmotherly advice: "Hot water with lemon juice and honey is one of the best natural remedies for soothing a sore throat," reads a recent tweet.
And for those who doubt the ability and agility of the age group, Mertes proves that stereotype wrong by riding horses and even wake boarding during the summertime.
"I think grandmas are stereotyped. But I'm over 50, and I'm still very active. … I don't think they should count us out just yet," she said.