This is not the organization's first foray into the technology world. The downloadable Salvation Army Bellringer iPhone app turns the iPhone screen into the traditional bell that can be rung by shaking the iPhone.
"You can turn your iPhone into a bell, just for fun," Hood said. "A lot of people will actually approach the kettle with their iPhone shaking as they approach."
So is the traditional real-life bell going to fall by the wayside in favor of the digital version? Hood said it won't.
"We will always try to have that gold bell," he said. "I can be anywhere and hear that ringing and know it's one of ours. By and large, that bell and red kettle are pretty iconic fixtures of the holiday season in America."