Sheryl Sandberg Launches 'Ban Bossy' Campaign to Empower Girls to Lead


"Leadership is not bullying and leadership is not aggression," Sandberg said. "Leadership is the expectation that you can use your voice for good. That you can make the world a better place."

Sandberg said she hopes the campaign will open a dialogue with parents and teachers, to eliminate the use of the word "bossy," though she concedes this is not really as simple as banning one word.

"This is a word that is symbolic of systemic discouragement of girls to lead. We are not just talking about getting rid of a word, even though we want to get rid of a word," she said. "We're talking about getting rid of the negative messages that hold our daughters back."

Sandberg is a director of The Walt Disney Co., the parent company of ABC News.

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