"Leadership is not bullying and leadership is not aggression," Sandberg said. "Leadership is the expectation that you can use your voice for good. That you can make the world a better place."
Sandberg said she hopes the campaign will open a dialogue with parents and teachers, to eliminate the use of the word "bossy," though she concedes this is not really as simple as banning one word.
"This is a word that is symbolic of systemic discouragement of girls to lead. We are not just talking about getting rid of a word, even though we want to get rid of a word," she said. "We're talking about getting rid of the negative messages that hold our daughters back."
Sandberg is a director of The Walt Disney Co., the parent company of ABC News.