Super Bowl 50: The Clydesdales Are Back for Budweiser’s Super Bowl Ad

— -- Budweiser unveiled its commercial for Super Bowl 50 on “Good Morning America” Friday.

The brewer allowed “GMA” to go behind the scenes of for the making of the spot that features the return of the familiar Clydesdales -- but the tone is very different from the brand’s earlier commercials that showcased the horses and cute, lovable puppies.

Titled “Not Backing Down, Since 1876,” this commercial shows the horses pulling the Budweiser wagon though fog as well as images of celebration and a close-up of the beer being served.

“This year’s commercial is very bold, very confident,” Brian Perkins, Budweiser’s vice president, told “GMA.” “There are thundering hooves, rippling muscles. It’s the same bold conviction. Same bold voice. Just expressed in a fresh and creative way.”

“GMA” was there when the Clydesdales were being groomed.

“They are some of the most majestic animals you’re ever going to see. They’re larger than life,” Perkins said, adding: “People are going to want to talk about this one.”