Here's the man in the middle of the scandal, sparked by notorious football players. Roger Goodell, facing tough questions. The commissioner now coming under fire for everything from his salary to his... See More
Here's the man in the middle of the scandal, sparked by notorious football players. Roger Goodell, facing tough questions. The commissioner now coming under fire for everything from his salary to his policies. So, why does he say he's not a failure ? I got it wrong, and I'm sorry for that. Reporter: For 45 minutes -- I disappointed myself, the NFL, our fans. Reporter: Apologizing. Again and again. We acknowledge the mistakes. My mistakes. Reporter: After a week of silence. Grossly mishandling this video. Today, promising sweeping Chang changes. Partnering with groups and a new personal conduct policy. Everyone will participate in education sessions starting in the next month. Follow by training programs. My goal is to complete this by the super bowl. That press conference wasn't enough. This is the biggest sports controversy in the country. There's such urgency to this issue. People are so angry, and I don't think they got the answers they wanted. Reporter: And another bomb shell in the ray rice case. ESPN reporting that the ravens had a detailed description of the video hours after it happened. And the ravens say the ESPN report is based on false assumptions and perhaps misunderstandings. In the end, he was suspended for just two games and publicly supported him. I stand behind ray. He's a heck of a guy, done everything right since. Reporter: In that same NFL conference in may, his now wife apologized. I can say I'm happy that we continued to work through it together. And strengthened our marriage. That was one of many indications that the ravens did not understand anything about domestic violence. You have a woman that has been battered apologizing next to the man that battered her. Reporter: And the questions were swirling. Why was the league unable to get a copy of the video when TMZ could? And why did they need the video at all? It was clear that a domestic violation had occurred. It was clear and it was horrifying. And that's why we took the step we did. The two-game suspension and a fine. This is a big deal, the biggest crisis we've seen in sports in our country. And the fan base is 50% female. They want an answer. Reporter: It's not just rice. Adrian Peterson, Greg hardy, convicted of assault. He appealed and has a new trial coming up. And ray McDonald, arrested for violence. And just this week, Jonathan Dwyer, arrested for allegedly punching his girlfriend and throwing a shoe at his son. Charges he denies. This is the worse possible time for the national football league. Where is the consistency on the one thing you can control? Whether a player plays or not. Goodell was grilled by the press. It's a bit of a slippery slope? Why do you think the crimes gave you such a difficult time? Reporter: As Goodell spoke, 1,000 fans lined up to exchange their ray rice Jerseys, and sponsors began to drop out of campaigns. But it may not matter. Absolutely, the NFL will win these sponsors back. And what he was trying to do today was to stop the bleeding. To stop the criticism. Stand up and take it. And go into the lion's den. Reporter: Ratings for the past weekend's games were at an all-time high. And one thing off the table, Goodell was asked if he ever considered resigning. I have not. Reporter: When it comes to change, the NFL admitting it has a long way to go. Ryan smith, New York.
This transcript has been automatically generated and may not be 100% accurate.