Would you spend thousands of dollars to get the body of your dreams? What if that fantasy is fleeting? Well, an entirely new procedure promises to boost your bust and your confidence. But like a... See More
Would you spend thousands of dollars to get the body of your dreams? What if that fantasy is fleeting? Well, an entirely new procedure promises to boost your bust and your confidence. But like a twisted fairy tale, the effects wear off after just one day. And yet, a lot of women are lining up for this expensive quick fix, even though not all doctors are onboard. Here's ABC's Linzie Janis. Reporter: For five years, caylee Goodwin has been dreaming of going bigger. This is what I look like in this dress, without the procedure. Reporter: But was scared of the commitment. Not anymore. Hi, caylee. Good seeing you again. Reporter: Introducing the 24-hour boob job. It's my anniversary. I got this really great dress. And I'm kind of hoping that it will be a bigger night than most. Reporter: The 27-year-old is part of the latest trend in cosmetic surgery. Not an extreme makeover. But a fast and fleeting fix. She is ditching the push-up bra in favorite of a new procedure that takes 20 minutes and lasts about 24 hours before the breasts deflate to their original shape. It's for someone who has a nice shape to their breasts. But they just want to be a little more full with cleavage. Reporter: Starting at $2,500, the price increasing by cup size. Norman Rowe, a Manhattan plastic surgery is one of the only doctors in America to inject a saline solution into patients' breasts to give them instant fullness and lift. I can give a patient a cup, cup and a half bigger. Reporter: Amanda sanders, a celebrity image consultant, has had the procedure twice. I wish I could do it every day. Once I did it for an event. And the second time was for a vacation. Reporter: Could the person you within on vacation with, could he tell they were deflating? At the end, it really didn't matter. Reporter: The 24-hour boob job is not without controversy. Or risk. Anytime you make a break in the skin, with a needle or a scalpel, there are risk of infriction. Reporter: Dr. Rowe admits while there's some risk of inflecti inflecti infection, the only thing he's seen is minor bruising. Then, there's the cost. If you break it down, it comes to about $100 an hour. The average, more permanent breast lift was roughly $4,200. But price isn't an issue for caylee. 20 minutes later, she's ready for her night to remember. He's definitely going to notice? For sure. Reporter: She's grateful for the extra boost of confidence. This is one of the many instant makeovers on the market, helping to make plastic surgery a $12.6 billion a year industry in the U.S. Now, you can even make inches disappear during your lunch. This is your fat. Yes. Okay. All this. And we're going to make your arm, today, look like that. Reporter: Blanca Ramirez is about to get liposuction on her lunch break. In 45 minutes, this doctor promises to give her brand-new, skinny arms. She says it's a trouble spot that's plagued her since childhood. I feel like my arms don't slim down. Better in the bucket than in the body. That's what I tell people. Reporter: Her surgeon, Aaron Rollins, founder of elite body structure, is the self-proclaimed body doctor to the stars. He says come award seasons, celebs flock to his office when they need fat removed fast. You can only fit the dress to the body so much. And you have to fit the body to the dress. Reporter: He says business is booming. And his airbrush laser lypo technique is more advance than the crude procedure of fads past. When you get lipo, it looks like you got hit by a truck. Reporter: It's so minimally invasive, that patients remain awake during the procedure. And often go back to work after it's over. See that tricep that's going to be coming out there. Reporter: Blanca is one of Dr. Rollins' regulars. Over the years, he sculpted her chin and carved fat away from her tummy, as she told "Nightline" anchor, juju Chang, last year. What did your friends say? They thought I lost weight. What did you tell them? Well, yeah. Reporter: After today's procedure, Blanca says she will finally be satisfied. I tell people this is about 90% art and 10% medicine. Reporter: Blanca's own makeover is about to begin. But first, a little laughing gas to take the edge off. Are you nervous at all? Just waiting for it to be over. Reporter: He injects plenty of numbing fluid into her arms. We're going to get through this, Blanca. Reporter: And finally breaks out the fat-melting laser. Here we go. This is moving over 1,000-times a minute. Do you feel anything, Blanca? Just like a vibration. You're looking at it come out. What do you think? I'm feeling it disappear. As you pinch, your pinch gets smaller and smaller. That's crazy. Reporter: And he says instant fat removal, has a lasting, emotional benefit. How long did your arms bother you? A few years? Since junior high. And suddenly, your arms are beautiful and skinny. It's very encouraging. And you want to go to gym, even though you're tire affidavit work, because you're excited about your results and you want more. Reporter: We know how easy it all looks. But is lunchtime lipo really safe? There's no such thing of doing anything to the body without risk. Especially making permanent change like this. Reporter: Dr. Rollins claims the risk of infection or complications using his method are roughly equivalent to getting a tooth pulled. But critics warn if used improperly, laser-assisted lipo can carry a high risk of deformity. A vast majority of complications happened with older techniques, under general anesthesia, which has its own risk factors and complications. That sound you're hearing -- That was my next question. Is the sound of empty arm. Reporter: It's been about 45 minutes. Dr. Rollins has removed about a soda can worth of fat. But this quick fix doesn't come cheap. He usually charges between $3,000 and $10,000, depending on the procedure. You look great. Why did you do it? I don't know. He always -- I guess you're never happy. I don't know. Does that mean you're never going to be happy? No. Now, I have my skinny arms. Now, you're done. Now, I'm done. Now, I'm just hitting the gym and sticking to my diet. Reporter: After a few minutes recovering, just as advertised, Blanca is at her desk at a nearby doctor's office. How do you feel? Reporter: And a few weeks after surgery, she seems pleased with her recovery. And her new arms. ? as for caylee back in New York, she says her temporarily-enlarged breasts were a success. He noticed right away. We had a great time. He got to touch them, see what they were like. Reporter: She is still considering permanent breast implants. But first, just to be sure, another 24-hour boob job with Dr. Rowe. If I'm going to spend all of the money to have an actual surgery, to me, what's another $2,500 to make myself feel 100% confident with my decision? Reporter: For "Nightline," I'm Linzie Janis, in New York.
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