Cord Blood Banking: Marketing Before Medicine?

The advertisements for cord blood banking appear in magazines, online, in doctor's offices and on Facebook. Oftentimes, an expression of interest by expectant parents prompts an invitation by private banking companies to a fancy informational dinner. ABC News sent a producer with a hidden camera to one of these informational dinners to investigate what expectant parents are being told -- and found the benefits of cord blood banking may not always match the pitch. "You have this one-time...Full Story
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