Sharon Hershkwitz-Levy, who owns the Balloon Saloon, a party goods store in Manhattan, is feeling high anxiety over helium.
"You can't have a party without balloons. That's it," she said.
But the lighter-than-air gas that blows up balloons and lifts those famous Macy's Thanksgiving Day Parade floats is growing scarce.
In the last three years, prices have more than doubled because, in this case, what goes up does not come down. Like oil, helium is a finite resource and the demand is...Full Story