The Conversation: How Doing Good Is Good for Business

VIDEO: Find out how out-behaving the competition could be the best idea for businesses.ABC News

In the world of business, turning a profit often comes before doing what's right and moral, but author and CEO Dov Seidman does his best to change that philosophy, one company at a time. Seidman founded LRN, which works to help other companies create more principled business practices.

Seidman's philosophy stems from the idea that companies that focus on honesty and transparency -- and not on spin and beating the competition -- come out on top. Now is the time to outbehave the competition, Seidman says.

In today's Conversation, Diane Sawyer talks with Seidman about why doing good can be so good for business. How do high moral standards play out in the business world? Find out why Seidman believes the New York Giants are a living example of his philosophy, and what he thinks Wall Street needs to do to get back on track.

VIDEO: Find out how out-behaving the competition could be the best idea for businesses.Play
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All this and more in today's Conversation.