Kentucky Fried Fight

For nearly 60 years the Colonel's original recipe has kept customers coming back to KFC for the finger lickin' treat, but the brand is in trouble. Sales have dropped in the year since KFC began its grilled chicken ad campaign and some franchise owners are now suing KFC's parent company, Yum Brands, to regain control of KFC's advertising strategy. KFC's problems began in early 2009 with the introduction of grilled chicken to the restaurant menu. A new, aggressive ad campaign with the slogan...Full Story
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