Vigilant Parents Say They Are Often Unaware of Marketing Techniques That Draw Teens, Kids

The food industry is spending millions of dollars on slick digital marketing campaigns promoting fatty and sugary products to teenagers and children on the Internet, on cell phones and even inside video games -- often without the knowledge of parents. It used to be that food companies reached children mainly through television commercials broadcast during cartoon programs. But now companies maintain flashy Internet sites with eye-catching graphics that allow kids and teens to interact with...Full Story
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