Stop Washing Your Jeans

Levi Strauss CEO Chip Bergh says you shouldn't wash your jeans.
2:55 | 05/21/14

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Transcript for Stop Washing Your Jeans
Welcome to that makes everybody we're starting right here Levi's Jeans everybody got a pair Levi's right apparently the word on the street is you're not supposed to wash them. I'm a little weird this actually it is encouraging to me because I wash my maybe every few months and I hear that I'm not so bad you're overdoing it actually -- as CEO of Levi's recommend that you watch -- -- may be once a year. According to -- -- too much Washington can Wear down the fabric and therefore ruling your genes if you don't want since it's not so badly because you're running around with the help from year old -- they have a lot. -- -- -- -- What that does I don't know because all the stuff -- lot of my freezer smells bad find out what this is gonna -- -- but according -- -- -- -- Once the thieves but that they -- -- user maybe a year old and these have yet to see a washing machine I know that sounds totally disgusting. I know it -- but believe me it can be done you can spot pleaded you can air dry -- And it's fine I have yet to get a skin disease or anything else that works. So there he is he is practicing what he preaches. Flight went from having deep dark secret that I do it every couple of months but when he's sitting any free to mean any freak from way ahead of the game -- All right that we love these stories are -- for you another one because they're just so great yeah Columbia engineers who graduate and moving Robinson. Is going to her graduation her dad's in Afghanistan. She doesn't think he can make to graduation. She -- -- the ball all walks off. That -- -- in northern Afghanistan was able to if you didn't get permission to come into your. And -- Marty Katz graduate engineering school at Columbia University. Beautiful mom -- dad taught. Love that. -- it's just so wonderful this act and balconies and check without have you ever. Need to get a tattoo and a place that maybe you don't want everybody to see thus far you know. Hug you may have a live well you want to catch you at a place that nobody's going to see what about the crown in your T. I think that's in my lane -- your mouth nobody would see if it -- laying happy. It says -- take a look this is happening all around the country but there is a dentist in Connecticut that says that actually can happen and it's been happening for the last decade there they are are called to pack heat. There is so let's float down the Harley-Davidson logo Merck and spice need apparently the Earth's inhabitants who twenty years ago when -- -- -- bite me -- What I have this image of -- that could be placed on -- -- -- and they were. That's why this happened -- into the deal breaker for me. Thank you got one there is -- it was going along swimmingly and I saw that little tattooed poor attitude the -- at city. I don't know enough that you know. The real one maybe. The red -- -- the -- -- and 100 V network.

This transcript has been automatically generated and may not be 100% accurate.

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