Ford announced it would install stability control in all its cars and trucks by the end of 2009.
(AP Photo)Seat belts and air bags are critical auto safety devices, but their impact is limited because they help protect only after a crash. Now the auto industry touts electronic stability control -- the first safety technology that helps prevent the crash from occurring in the first place.
Stability control technology automatically applies brakes to individual wheels if a vehicle veers off course, potentially reducing the chance for rollovers. Many auto industry officials believe it is the most significant safety development since the air bag.
"This isn't a bell and whistle. This isn't just some gadget that showrooms consider. This is remarkable equipment that will fundamentally change the safety equation," said Barry McCahill, president of the SUV Owners of America, an industry-funded trade group.
That's why the government is moving forward to mandate stability control in all passenger vehicles. But manufacturers -- mindful of the safety benefits -- aren't waiting around. They're rushing to install the technology.
It is already standard equipment in 42 percent of 2006-model vehicles and 70 percent of all new SUVs. And Ford announced Wednesday it would install stability control in all of its cars and trucks by the end of 2009.
"We believe that safety is one of those attributes that customers do demand. And when there's some proven technology that shows here is a lifesaving benefit, we think that that's something customers would be interested in," said Ford spokeswoman Sue Cischke.
Experts said the technology is especially critical for sport utility vehicles, which are more prone to rollovers than other vehicles. The benefit of the technology is already clear: SUV rollover death rates dropped 11 percent last year, due largely to manufacturers adding stability control.
The system works by sensing when the vehicle is going out of control and automatically applying the brakes selectively, slowing down the engine to help drivers stay on the road.
"People who have the chance to experience stability control and realize the lifesaving abilities of this technology. You will not drive another vehicle without this technology," said Bill Kozyra of Continental Automotive Systems, which develops vehicle safety technology.
