Transcript for 2012 Superbowl Ads Expected to Wow Viewers
Countdown is -- we're just one week away from the Super Bowl now and as is the case every year we get a preview of the Super Bowl ads. But tonight three things that are different about them this year those ads trying to reach into your living room. And make you reach for your Smartphone. The first big changes here the Super Bowl ads coming a long -- with a gain even begins. Volkswagen's minute -- -- of a -- nine chorus performing the Darth Vader thing. Two companies Skechers open to run away with -- add competition to see him brought to it is legal ideally. Even before the game. The second big change in ads this year many of them will be much longer there's a one minute ad from -- celebrating its LED headlight technology. He'll be bad news. -- vampire. Turn by turn navigation and lastly the ads this year will try to reach out to your technology because it's estimated 60% of viewers will have a second screen right there hands. They're Smart phone. This -- has stepped out of the box it's called the response. Viewers can hold their Smartphones right after the TV it will take their Smartphone -- to the advertisers web site. -- -- -- -- of -- -- -- -- anything we look to me more to read and to -- some cash and are meant to. See -- at some of -- simple and will be iphones Siri who helps users find things -- -- -- wild girls. -- how well girls how well girls. We felt we leave you with a smile tonight.
This transcript has been automatically generated and may not be 100% accurate.