Transcript for Business Owners Fight Against Negative Comments Online
Next here tonight, a consumer warning, millions of Americans post reviews on websites like yelp, Angie's list and trip advise or. But what happens when the business retaliates against you for a bad review? ABC's Rebecca Jarvis shows how to protect yourself. Reporter: Travis Hartinger remodeler did turning his kitchen from this, into this, and like so many of us do he posted his review online. I will never use them for the two bathrooms we're getting ready to redo. Reporter: That's when he was slipped with this legal letter, the contractor accusing him of making a false posting, pulling the plug on his ten-year warranty. Experts say it's a growing issue, retaliation after customers post critical comments on everything from handymen to don tests, even meals. These lawsuits are a form of bullying. They're a tactic to silence your critics and force them into submission to pull down their negative review. Reporter: But some small businesses say they rely on word of mouth and sometimes a negative comment is unfair and devastating. Consumer advocates say when posting reviews online, keep these guidelines online. Phrases like, I think, and in my experience. Get evidence. Any problems, snap a photo. And read the fine print before signing any contract, make sure there's no clause forbidding you from voicing your opinion. As for Travis -- we have some good news for you -- Okay. We spoke to your remodeler. They're now reinstating your ten-year warranty. That's awesome. Reporter: Tonight, at least one happier consumer the message tonight, speak up. If you're asked to sign a contract, read that fine print, make there's no Claus forbidding you from voicing your opinion. Diane? This is really great advice. Thank you, Rebecca Jarvis.
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