Die-Hard Apple Fans Camp Out and Wait on Line for New iPhones

Release of the 5s and 5c iPhones had consumers in a waiting frenzy that never seems to die down.
1:34 | 09/20/13

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Transcript for Die-Hard Apple Fans Camp Out and Wait on Line for New iPhones
the day, the new iphone, those long lines are forming, the frenzy does not seem to die down. But that's what apple is hoping with higher than ever stakes for your smart phone dollar. Here's linzie janis. Reporter: Out of control lines, people waiting hours, even days apple fans across america don't appear to be losing any enthusiasm over the iphone. In la things even turning violent. Check out this brawl that broke out after one man discovered someone had been paying homeless people to hold places in line. Get out of the way. Reporter: It's the kind of fierce loyalty apple is banking on. Because tonight wall street analysts say there is more riding on this iphone launch than ever before. They are worried about the company's ability to keep turning out must have products, and send off the competition. They are not the only phone maker in town any more. Reporter: One of the main reasons apple shares have taken a serious beating. Losing 1/3 of their value since the last new iphone launched a year ago. Today even apple's head honchos were out trying to raise the hype. Tim cook stopping by the palo alto store. And co-founder steve wozniak pouring on the charm with some free doughnuts. And apple watchers are hoping today's launch isn't just a sugar high, that fades, once the opening weekend is over. Diane. All right, linzie janis, out on the front lines, literally.

This transcript has been automatically generated and may not be 100% accurate.

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