Finally here a quiet stadium behind me but not for long more than 100 million people will be watching or at a super bowl party. But can you call it that? Nick watt on why some are being real careful.... See More
Finally here a quiet stadium behind me but not for long more than 100 million people will be watching or at a super bowl party. But can you call it that? Nick watt on why some are being real careful. The big game is here. Supersale. In anticipation for the big game. Reporter: Notice anything? There's a definite football theme to these commercials. I throw the best football parties ever. Reporter: But no one actually utters these two words. The stadium is there where the game is taking place. Across the road here at red's, they're having a supergame party. Big game. Superbig game at met life. Reporter: The NFL's position only official sponsors like Pepsi who play 100 million bucks for the privilege. We have Pepsi. Reporter: Can call it what it is in advertising. The NFL has a reputation of being very vigilant. These are viable rights. Turns out they don't have the money to make a Commercial. They can't even say the words . It's bleeped. Reporter: And Colbert's solution? For legal reason, I'm calling superb owl xxxliii. Same way I'm calling the hockey championship the Stan lee cup. It's like fighting the U.S. Government. Reporter: I tried and failed to reach the NFL for comment. It's a busy week for them. I'm not sure you noticed but I went through the entire report without ever properly mentioning the name of the big game on Sunday. See, it can be done. You can get around the rules. Nick watt, ABC news, New Jersey.
This transcript has been automatically generated and may not be 100% accurate.