Transcript for Government Crackdown on Electronic Cigarettes
is enough to start a fire. Now a headline about something you may be seeing around you. Health officials have proposed a crackdown on popular electronic cigarettes saying they should be treated like the real thing including a ban on sales to minors. Here's ABC's chief business kor upon dent rebeak Ka Jarvis. Reporter: Celebrities to teen idle Vanessa Hutchens puffing e-cigarettes filled with nicotine laced water. Sales expected to hit $2 billion this year. But tonight regulators for the first time are cracking down. It's like the wild west in terms of what people are doing, the products are evolving with no regulatory oversight and become marketed in ways that are very worry some. Reporter: New rule proposed bid the fda would ban to anyone under 18, requiring warning labels and force companies to get fda approval before marketing. The industry counters e-cigs are a technology product and shouldn't be regulated in the same way. Many say it's a lot of smoke in mirrors they want those ads reigned in. There's no question the e-cigarette industry has ripped it tactics from the play book. We have seen candy and fruit flavor products aimed at kids. Reporter: Some of that marketing may look familiar. Take a look at the glamorous woman in the blue dress smoking a cigarette in 1930. And this woman today in an ad for an e-cigarette. The rugged cowboy then and now. And the ad Venn rouse girl then and now. But people like Ilona say they're a game changer. They're using electronic cigarettes to quick regular cigarettes. That's the number one reason for adopting this product. Reporter: Both sides waiting for the smoke to clear. Rebecca Jarvis, ABC news, new York.
This transcript has been automatically generated and may not be 100% accurate.