iPhone 5: Apple Apologizes for Map Mess-Up

And from a startling warning to a surprise apology now and a rare one from apple tht after that snag in millions of brand new iphones. Here's abc's bianna golodryga. Reporter: It was a world class... See More

And from a startling warning to a surprise apology now and a rare one from apple tht after that snag in millions of brand new iphones. Here's abc's bianna golodryga. Reporter: It was a world class apology from the world's richest company. "We are extremely sorry for the frustration this has caused our costumers," apple ceo tim cook said of the new iphone's map problems. And the other day, I was in staten island, when I really wasn't. Reporter: Other complaints? A dramatic new drop at the hoover dam. A bridge moving to the middle of new orleans. A huge chunk of portland, oregon, apple's map now coverers with a park. On a scale of 1 to 10, how bad is this? I would say probably a 9. Reporter: Apple replaced the popular google maps app with its own service, as the companies became rivals in the phone market. And it's not apple's first problem. We're not prefect. Reporter: Back in 2010, a defiant steve jobs waited weeks before acknowledging an antenna problem in the iphone 4. Then, there are customers that are having problems with iphone 4. And I apologize to them. Reporter: A rare concession from a man whose drive for perfection made apple number one. Given how detail oriented steve jobs was, one has to wonder if something so blatantly obvious would have happened under his watch. I think on one hand, we can definitely assume he would have been really meticulous and found these errors. But on the other hand, this could have been his fault. He was really pushing for a separation between google and apple. Reporter: And apple ceo today suggested that customers continue to use google maps and other rival products until apple works out the gtches in its own program. Clearly a humbling day for him. Your iphone alarm still works for "gma" in the morning. Reporter: I'll be up early. So much ahead on "world